LITERATURE AS A TOOL FOR MOTIVATING INNOVATIVE ENTREPRENEURSHIP FOR A SUSTAINABLE FUTURE: A STUDY OF CHIMAMANDA ADICHIE’S AMERICANAH

Abstract

This paper explores how literature can serve as a catalyst for motivating innovation and entrepreneurship in the pursuit of a sustainable future. In light of rapid technological advances, economic uncertainties, and shifting consumer preferences, there is a growing need for creativity and adaptability in entrepreneurship—demands that extend across disciplines, including literature. Through a qualitative analysis of Chimamanda Ngozi Adichie’s novel Americanah, this study underscores literature's capacity to foster critical thinking, risk-taking, and novel idea generation in business contexts. The text exemplifies how innovative storytelling can inspire entrepreneurial thinking and resilience. The paper concludes that entrepreneurial growth and sustainability hinge on the strategic application of creativity, innovation, and narrative frameworks.